Canned

Canned is a fictitious beer brand designed for people with different personalities and needs who like to be on the move. Aluminium cans instead of bottles were chosen for the packaging in order to be able to remain mobile without any worries due to the low weight.

In order to emphasise the advantages of light and robust aluminium as a material, its shiny surface was integrated into the packaging design.
The design of the can consists of a thin-lined grid that winds across the entire surface of the can, bold colours, short anecdotes and characterising typography. While the grid provides overall structure and support, it also represents the grid for dynamic letters, which, together with a selected colour and anecdote, gives each beer its own character. Through its packaging design, the beer brand offers beers in which almost every personality can find itself in a favourite beer.